{"id":310,"date":"2018-02-26T21:51:00","date_gmt":"2018-02-26T21:51:00","guid":{"rendered":""},"modified":"2024-02-13T04:32:56","modified_gmt":"2024-02-13T04:32:56","slug":"levis-king-of-apparel","status":"publish","type":"post","link":"https:\/\/cinnamonstudio.com\/blog\/2018\/02\/levis-king-of-apparel.html","title":{"rendered":"Levis -King of Apparel"},"content":{"rendered":"
\n<\/p>\n
\nToday marks the birthday of Levi Strauss (Feb.26,
\n1829),  <\/span>the creator of the most widely
\nused article of apparel.  <\/span>Levis, the
\nfirst of  <\/span>many denim pants, can be found
\nthroughout the world, from the far East to Oceania and all of the Western
\nworld.  <\/span><\/div>\n
\n<\/div>\n
\nStrauss was born in Buttenheim, Bavaria, in a family of 2
\nolder brothers and 2 older sisters.  <\/span>He
\nemigrated to the US with his sisters, joining his brothers who had established
\na wholesale dry goods business in NYC.<\/div>\n
\n<\/div>\n
\nIn 1853 Levi left New York for San Francisco where he began
\nhis own dry goods business, Levi Strauss & Co   <\/span>Meanwhile, in Reno Nevada a tailor named Jacob Davis had been
\nmaking work pants using rivets at points of stress for durability and wished
\nStrauss as a partner. In May 1873 they received a patent  <\/span>for the copper revited pants.<\/div>\n
\n<\/div>\n
\nThe first material used was a heavy canvas cloth, later
\ndenim became the cloth used which was dyed blue with indigo. Denim is a stout,
\nserviceable, twilled cotton fabric. 
\n<\/span>Standard denim is made with indigo blue-dyed warp and gray filling
\nyarn.  <\/span>It is the most important fabric
\nof the work clothing group.  <\/span>However, we
\nare all aware that denim now plays many roles in the realm of fashion.<\/div>\n
\n<\/div>\n
\nDuring his lifeime, Strauss was well known as a philanthropist.  <\/span>When he died in 1902 he left an estate of
\nnearly $6 million dollars and the business continued as a family concer.<\/div>\n

<\/div>\n","protected":false},"excerpt":{"rendered":"

Today marks the birthday of Levi Strauss (Feb.26, 1829),  the creator of the most widely used article of apparel.  Levis, the first of  many denim pants, can be found throughout the world, from the far East to Oceania and all of the Western world.  Strauss was born in Buttenheim, Bavaria, in a family of 2 older…<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-310","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/cinnamonstudio.com\/blog\/wp-json\/wp\/v2\/posts\/310","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cinnamonstudio.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cinnamonstudio.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cinnamonstudio.com\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/cinnamonstudio.com\/blog\/wp-json\/wp\/v2\/comments?post=310"}],"version-history":[{"count":1,"href":"https:\/\/cinnamonstudio.com\/blog\/wp-json\/wp\/v2\/posts\/310\/revisions"}],"predecessor-version":[{"id":603,"href":"https:\/\/cinnamonstudio.com\/blog\/wp-json\/wp\/v2\/posts\/310\/revisions\/603"}],"wp:attachment":[{"href":"https:\/\/cinnamonstudio.com\/blog\/wp-json\/wp\/v2\/media?parent=310"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cinnamonstudio.com\/blog\/wp-json\/wp\/v2\/categories?post=310"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cinnamonstudio.com\/blog\/wp-json\/wp\/v2\/tags?post=310"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}